Learning to Fly

Learning to Fly

Learning To Fly!

Learning about being an entrepreneur from my life in the circus!

My beloved brother is a circus arts trainer (yep, that’s him in the photo above… more photos of him below). His love affair with the circus – not the mistreatment of animals or the creepy clowns who honk their nose and brag about their strangely large feet – is infectious. I vicariously live through his magical adventures under the towering tents and twinkling lights. And I am so proud of his hard work and commitment to doing things that seem impossible.

Since my twins were born, my life has also become a circus! Under my Big Top is crazy, unexpected, chaos… filled with a wild range of emotions. It is filled with some odd characters and I can go from laughing hysterically to holding my breath in fear.. in just a matter of moments. It is full of excitement and tiresome work to pull of an inspiring performance night after night. But beyond all the sparkles, wonder and magic, the circus has given me some wonderful wisdom about being a Mompreneur. Thought I’d share:


My days as The Ringmaster

justamompreneur.com-blog-circus1Recently I found an old journal of mine. The first entry was dated April 8, 2011… and little did I know that I was going to become the ringmaster three days later when my twins were born.

Just as the ringmaster is the host of the circus, introducing the various acts, so became my role. All of a sudden, every time someone called, it was to talk about “the act!” Every time someone stopped by, it was to see “the act!” Every time I left the house, everyone wanted a glimpse of “the act!” And every conversation seemed to be about “the act!”

In my early years as an entrepreneur, I was unknowingly the ringmaster, gathering an audience and introducing my products… as the act! I hosted home parties and stood in front of my audience and began, “Ladies and gentlemen, boys and girls….” I used elaborate stories to paint pictures and dramatic language and big gestures to illustrate my act’s features, benefits, and value.

Some of the audience enjoyed my act, but it was those who did NOT who got more of my attention. I was doing everything I was taught to do… gather an audience, recite my script, and wait for the applause? Easier said than done, I thought!


My days as The Lion Tamer

13895255_10207264119144453_898732746319850304_nAs my kids developed, I became the lion tamer, because raising twin toddlers is a dangerous activity! Suddenly life was chaotic and fearful. I was spinning my wheels constantly trying to keep them safe while taming their primitive and instinctual behaviors. And I was always in problem solving mode, trying to understand their every want and need with every shriek, wail and cry. Their demands became incessant and because I desperately wanted to be a good mom, I was constantly giving in. As a newbie Mom… my lions were taming me!

As an entrepreneur, my fear and desperation was evident by my obsessive need to control the outcome. When I didn’t start seeing the results I wanted I felt like I needed my whip to force people to buy my products. I was pitchy, pushy, and annoying. And I had only one agenda…to get the sale! When I didn’t make the sale, I began doubting my abilities to be a successful entrepreneur.

But I was missing a piece of the puzzle! I was consumed with trying to master my technique… how high to hold the chair, how hard to crack the whip, and how loud to yell the commands! But in order to tame a lion, you’d better be certain about how that lion will respond!

“People don’t like to be sold, but they love to buy!” ~ Just A. Mompreneur

So I stopped pitching and being so forceful. I needed to increase my value and my skill-sets in a big way, so I dove into understanding people and the buying cycle of consumers.

I had 2 choices: to keep chasing people for a sale or to learn how to build a real online business. CLICK HERE to learn my formula to building an online business fast and easy!


My days as the Juggler

By nature, the business of raising children is chaotic, overwhelming, and exhausting! You believe you are destined to live in a perpetually messy house with jelly hand prints all over the walls and piles of dirty laundry all over the floor. Destined to wear ratty sweats every day with the dark circles under your eyes as the only “make-up” on your face.

There is no down time and no vacation from raising children. You cannot take a break from your calling as a mother. Rather, you created a team of little rascals working to undo all of your hard work. They take folded laundry and dump it out. They pull all your make-up out of a drawer you just organized. They spill juice on a freshly cleaned carpet. They draw with marker on newly painted walls. Yes, I know these scenarios all too well.

But I was living intentionally in my chaotic circus, or so I thought! I had embraced the first law of online business… Attraction Marketing. To attract customers to me by adding value, providing solutions, serving my target market, I was “demonstrating my value” on every social media channel, I was attending every local network meeting, and I was prospecting my ass off! All in an effort to attract more sales. Until one day, a long time friend of mine asked me, “What exactly do you do?” It was apparent to me that if he couldn’t tell, chances are neither could anyone else. I was doing too much and confusing my audience.

I was intensely frustrated and felt as though all my effort was futile. I had spread myself so thin trying everything, instead of focusing on mastering 1-2 strategies at a time. I was anxious, stressed, and burnt out and I had no clear plan for promoting my business. I was ready to quit!


My days as a Tightrope Walker

I needed to find balance among all the chaos… and fast! It was my last stitch effort before throwing in the towel as an entrepreneur for good! But how?

My first step, was to resign from “juggling” my work, my children, and my marriage! Being in constant motion was distracting me from the real reason I wanted to become a Mompreneur in the first place. So I paused!

I learned how to breathe deeply. I learned how to think effectively. I re-evaluated my values and priorities and during my pause, I got back to what was most important.. ME (my brand!)

Then I sought after a better system for success… something that would save me time, energy, and money! CLICK HERE to learn about my system for success. What were successful people in my industry doing, I wondered and I asked! I learned and learned and learned some more.

Then I developed a very strategic detailed plan.

Still challenged- but more confident and calm, I once again began to move. I stepped out on that high-wire… afraid to look down, afraid to lean too far to one side or the other, worried if I would make it to the other side. But I kept moving… steadily. And every day, though I was afraid, I would put one foot in front of the other, until finally I could see the other side!


Today, I am a Trapeze Artist!

When it’s a choice between where you are and where you want to be, standing at that seemingly impossible junction… you can make a radical choice. You can learn to fly!

I stopped trying to be a super-mom in my own strength. I stopped doubting my potential. I stopped trying to be perfect!

I learned the system. I have implemented the plan. I am committed to the process… And I have let go!

I have built an incredible net. A community of people who support, encourage, teach, and ultimately will catch me when I fall. So with a lighter load, I look up… spread my arms… and enjoy the breeze through my hair!

I am learning how to fly!

If you enjoyed this article, please SHARE with a hard-working Mompreneur! And join in the conversation and leave a COMMENT!





ABOUT Candace Jenkins-Espinet

blog cAs a busy Mom of twins and CEO and founder of JustaMOMpreneur, a multimedia platform designed to motivate, inspire and inform mompreneurs, I juggle a million things each day and am always on a quest to redefine the meaning of “Work/Life Balance”.

By utilizing my education in Psychology, my background as an elementary educator, over 10 years of business experience, and my parenting lessons, I bring other Mompreneneurs invaluable resources, tools and information I’ve acquired on how to work smarter, not harder – so we have more time to spend on what matters most…your family!  This blog is focused on providing Mompreneurs with encouragement, support and resources as they travel the journey of motherhood and entrepreneurship. Join me as I discuss how to grow our businesses, how to turn ideas into actionable results, how to maintain our relationships, how to help others, and how to organize our lives and make it all work.

You are not alone! CLICK HERE to Join my MOMpreneur Success FB Community TODAY!



P.S. Want help focusing and managing your time, energy and business online, so you have more time, energy and money to do what matters MOST? I’d love to help you… CLICK HERE for my 5-STEP MOMpreneur BLUEPRINT 

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Putting Mommy in Time-Out

Putting Mommy in Time-Out

Last weekend, I enjoyed a kid-free weekend. I got a whole 36 hours without my kids doing my favorite thing :

…sitting on the beach,

… grooving to my music while the waves roar in the background,

… daydreaming

… while watching the sun set over the ocean, and spotting the occasionally dolphin!

Beach therapy is just what the doctor prescribed because I’m a compulsive “doer”!

If you could see what the inside of my brain looks like, you would probably see a LIST! I am a neurotic list maker (I consider it a gift because I LOVE a good list!)

Ultimately, it’s because I am a “doer”. And please don’t misunderstand, I am not using this term in the sense of being ultra-productive. I have the compulsion to “do” regardless of how productive or not! Even by engaging in mental “doing” I feel like I am taking action. For example, anxiety and worrying gives me the sense of “doing” when really they are just distractors that fills my mind with busy thoughts.

Buddhists refer to this as Monkey Mind. Buddha described the human mind as being filled with drunken monkeys, jumping around, screeching, chattering, carrying on endlessly. We all have monkey minds, Buddha said, with dozens of monkeys all competing for attention. And fear is an especially loud monkey, pointing out everything that could go wrong and constantly sounding the alarm!

So stillness and silence is my daily practice of choice to calm my Monkey Mind! The monkeys are why it is necessary to put Mommy in time-out!

Do you schedule downtime?

As the Olympics are approaching, think about elite athletes who methodically schedule rest and recovery periods into their training schedule.

In order to function optimally, we sleep to rest our body and eat to recover our energy and so must we take time-outs for our mind and spirit.

As a Mom, I love using time-outs in my home! It is not seen as punishment (depending on who you ask!) I usually implement time-outs in my home to stop an unwanted behavior and calm our minds and focus our awareness on an alternate behavior, usually breathing. Taking effective time-outs will increase your productivity.

  1. Plan Your Time-Outs

blog eA lot of the time, we are so busy planning our work day, that we forget about “how” to rest. Plan beforehand what you will do during your time-out so you feel restored and re-energized after your break and prepared for the next round of productive work. I usually engage in the opposite behavior, so if I’ve been sitting… I move. If my mind has been active… I do something quiet. During your time-outs, step away from the computer and move your body from its usual position and shift your attention to something else fun and lighthearted.

Eat lunch or a snack and get hydrated. Take a nap. Meditate, which is like exercise for your brain. Clean, since clutter is distracting. Read a book. Play a game of cards with co-workers. Take a short walk, allowing your brain to wander unstructured. Chat with a friend about the latest episode of your favorite TV show. Doodle. Do yoga. Garden. Daydream. Ask questions and listen for answers. Or do nothing! Whatever floats your boat and gets your mind off of work and doesn’t require much concentration, will serve you well.

Do anything except for work!

2. Adopt My 90 Minute Rule 

girl-429380_960_720Our human minds can focus on any given task for 90-120 minutes. Afterwards, a 20-30 minute break is required for us to get the renewal needed to perform our next task again. So, I split my day into 90 minute work sprints and work in small bursts with purpose and focus. So, instead of looking at my day as an 8 hour work day, I structure it into 90 minute blocks followed by 30 minute blocks. Then I assign a high priority task to each block. So if you’ve got 4 blocks, you will be able to have 4 tasks that you can get done every day much more easily.

3. Adopt My 90 Day Rule

blog a90 day goals are so powerful. You gain incredible clarity as to what needs to be accomplished right now. You are more motivated to work on your goals since you only have 90 days. And every 90 days, you get the opportunity to hit the restart button.

Personally, I only schedule 3- 90 day plans throughout the year: January-March, May–July, September-November. I alternate these highly focused days of sales activities with 30 days of slower paced non-sales activities, or time-out activities. Within those 30 days, I am still engaged in the day to day running of my business, but instead of focusing on achieving my goals, I analyze and evaluate the last 90 days goals, then I strategize and plan for the next 90 days goals. And the most important part is I schedule a kid-free weekend where I can reboot my mind and press the reset button.

I believe the United States has become overworked, overstressed and overall an unhealthy society. In this fast-paced nation of workaholics, I have chosen to create my own rules for living MY life!!!

It is NOT selfish to take care of yourself, it’s sensible! It is NOT indulgent to make happiness a priority, it’s necessary!

Invest in yourself, so you will have more to give.

Moms typically give and give until there’s nothing left to give. Be the kind of caretaker you are to your kids and your pets and just focus it on you. Self-care is an act of survival!

We all need to be alone for a moment, in order to find out who you really are and what you really want out of life.

Do something today that your future self will thank you for… Put yourself in a time-out!

Want help focusing and managing your time, energy and business, so you have more time, energy and money to do what matters MOST? I’d love to help you… register for a FREE 30min Consultation NOW!

ABOUT Candace Jenkins-Espinet

As a busy Mom of twins and owner of JustaMompreneur.com, a multimedia platform designed to motivate, inspire and inform mothers, I juggle a million things each day and am on a quest to redefine the meaning of “Work/Life Balance”.

blog cBy utilizing my education in Psychology, my background as an elementary educator, over 10 years of business experience, and my parenting lessons, I bring other Mompreneneurs invaluable resources, tools and information I’ve acquired on how to work smarter, not harder – so we have more time to spend on what matters most…our family!  This blog is focused on providing Mompreneurs with encouragement, support and resources as they travel the journey of motherhood and entrepreneurship. Join me as I discuss how to grow our businesses, how to turn ideas into actionable results, how to maintain our relationships, how to help others, and how to organize our lives and make it all work.  You are not alone!

In Pursuit of Pleasure

In Pursuit of Pleasure

After being challenged by my mentor to spend an ENTIRE hour and half doing something just for myself that I enjoyed…I was stumped!

Something I enjoyed? Something just for me?

As of lately, my idea of fun included laying in bed alone and taking a nap! Restoring for my energy… definitely. Fun? I wasn’t convinced.

This simple homework assignment changed the trajectory of my life. I decided to drastically increase my fun quotient!

But sadly, I did not know what truly gave me pleasure anymore! While I was truly grateful for the perks of being able to work for myself around the schedule of my family, I somehow lost focus of the bigger picture and spent day after day enthralled in the “drudgery” of being an entrepreneur and the “drudgery” of being a stay-at-home mom.

I believe that the most important work I will ever do are in the walls of my home. So when I decided to become a Mompreneur, my objective had always been to become a profitable entrepreneur WITHOUT having to sacrifice any family time.

I was convinced that I had done everything “right.”

I established clear “work hours” and “Mommy hours” but faced with all the demands of my growing business, I was perpetually distracted. I would often return to my family, experiencing them not as a source of joy, but as one more demand already in my over scheduled life. I was beyond overwhelmed, and subsequently short-tempered with my family.

I believed that being a Mompreneur meant I was putting the needs of my family first. But after three years, I began to realize that I had fallen back into the rat-race trying to build my business. My days recycled themselves and a pattern began to form. A pattern I wanted to change!

I reevaluated my priorities and scrutinized my days and I discovered what was missing was the fun, pleasure and excitement in my day to day life!

I decided to open myself up to experiencing an abundance of fun! And so my journey began!

  1. I Gave Myself Permission…

The waiting was over! I didn’t want to wait to have fun, until my one day off. I didn’t want to wait to have fun, until summer vacation. I didn’t want to wait to have fun, until I could retire.


My mother was a hard-working woman! She taught me the value of an excellent work ethic, but she also taught me how to settle. She worked faithfully in the same job for over 30 years. Over the years we talked about her vision for retirement. She wanted to spend her days laying on hammocks on the beaches of the world.

Sadly, she passed two weeks before she retired.

Losing my mom last year gave me a new perspective. The ultimate measure of life (in this realm), is not how much time we have but how we choose to invest our energy with the time we have. And at the end of our lives what we will value the most is what we did with our families and the memories we created.

We always think we have time.” – Buddha

I gave myself permission to stop waiting to experience joy and fun!

2. I Scheduled a Daily Moment for Pleasure… 

How frequently are you experiencing a deep sense of joy and satisfaction? How many hours each week do you experience activities just for pleasure?

In pursuit of pleasure 1

Engaging in activities, where pleasure is its own reward (not love, money, or recognition), results in us  perform at our best when we  feel positive and pleasant emotions such as enjoyment, challenge, adventure and opportunity.

In my pursuit of pleasure, I decided to make activities that cultivate positive emotions priority and I implemented a daily moment of pleasure into my schedule!

Whether I indulged in a hot bath, orchestrated a dance off with my kids, watched the sunset, or guiltlessly devour a piece of cake, I chose to give myself one moment of unadulterated pleasure every day!

3. I Added Joy to THE Process…

Building a business means discipline and consistency, so if I have to repeat the same process day in and day out, I want it to be a process I enjoy doing.

Travel enriches and expands my heart and soul.” – Just A. Mompreneur

Making sales presentations, tracking marketing efforts, and preparing P&L statements didn’t scream fun! But NECESSARY! So, I decided to put my experience as an entrepreneur, years of business management and my addiction to planet porn (browsing the internet through photos of beautiful travel destinations) to good use by pursuing a business in travel. I figured, if I have to make sales presentations anyways, why not  inspire and encourage others to have more fun, create more memories, and be a participator NOT just a spectator in their life.

I am excited about my new adventure as a travel agent!

As a Mompreneur, I still work hard…but now, I play even harder!

Stay Golden,








Candace Jenkins-Espinet in Pursuit of Pleasure!